Business analytics and big data research in information systems

Business analytics and big data have been at the center of interest for researchers practitioners almost a decade now. The methods processes that comprise business analytics, combined with rich information can be extracted from enabled organizations to generate insight which is critical decision making. scientific inquiry in this interdisciplinary domain has had long successful history European Conference on Information Systems (ECIS). We provide synthesis prominent themes appeared during past within “Business Analytics Big Data” track ECIS. Based synthesis, we narrative how field evolved, as well where see future research efforts being focused. Specifically, identify three areas are likely attract considerable years come. Within each these areas, describe several key challenges need addressed. conclude an overview six articles included special issue, description they contribute our understanding domain.